Our mission is to bridge distances and bring things closer to people. With Pirate Ship business and fun philosophy, the lines between work and play blur. To effectively communicate this in our branding, we utilize our Purdy Pictures – a collection of key images displayed in one space in diverse combinations.
We always use Purdy Pictures in one of two ways: on the white background and on the black background. For each of the ways there is its own set of images. A set of Objects with Shadow is used on a black background. A set of Objects without Shadows is used on white.
The main way to use Purdy Pictures is to place the objects with shadows on our Pearl Black raster background.
Use the Objects without Shadow for compositions on white background.
The most powerful tools in our brand are the objects themselves. Choosing the right imagery from the Collection to reflect our brand and policies is a process we handle with great care. We divide images into three categories.
Shipping. Objects related to Shipping business: parcels, letters, packaging, checks, printers.
Treasure. Money, coins, banknotes, gold and diamonds and occasionally a bit of Rrrrum.
Fun. Images immersing in the atmosphere of exotic holidays, recreation and entertainment: leaves and fruits of exotic plants, souvenirs, beach accessories, holiday-specific food and drinks.
Designs created with the Purdy Pictures collection are an indispensable part of the Pirate Ship brand. When used carefully and in accordance with the application rules, they become a powerful tool for brand communication.
Each design must include at least one shipping and label picture, accompanied by one fun or profit picture.
The primary way to use Purdy Pictures is to compose objects with shadows on a particular Pearl Black raster background.
To create an illustration on a white background, use objects without shadows.
Raster background for the imagery.
Background, text and graphics.
Background, text and graphics.
When using Purdy Pictures, keep a consistent scale for all objects. Everything should fit within the same space. Make sure the ratios between associated objects are plausible. This is crucial when multiple labels appear in one composition, matey!
All objects should also have dimensions corresponding to the main scale.
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