The Dotted Line is a fun element that invites users to follow a predetermined path.
We use I or l letters from ARRrrrial as a base for shapes. The shape system uses a mix of rounded sides and square corners, to complement the characteristics of logotype and ARRrrrial Font.
Wave element allows to transition smoothly into water.
Water element is for fun. For special cases, use the wave form and the Tipsy Bay gradient of Fun Blue, and Fun Green colors for Water element.
Our illustrations, combined with our images, are essential to the PirateShip brand. When used according to our guidelines, they become powerful tools for brand communication.
Here are the guidelines:
We use the letters 'I' and 'l' from ARRrrrial as the base for shapes. Our shape system combines rounded sides and square corners to complement the characteristics of the logotype and ARRrrrial font.
Take I letter from ARRrrrial. Turn it 90° and paint it Treasure Gold.
We use treasure gold to highlight text.
We use treasure gold to highlight text.
Measure the t letter height.
Divide t letter high by five and multiply by eight. That is the shape’s high.
Center the shape vertically and horizontally with text block and stretch over it.
For special cases, use the wave Element with the Tipsy Bay gradient.
Tipsy Bay gradient
Tipsy Bay gradient
Tipsy Bay gradient
Tipsy Bay gradient
Tipsy Bay gradient
How to use:
Color
For technical communication, use the sand element with Sand Bright background and Sand Shadow font color.
Background color for technical information.
Background color for technical information.
Text and Graphic color for technical information.
Text and Graphic color for technical information.
How to use:
Color
Another decorative element is a texture inspired by the aesthetics of topography, contour maps, isolines, and, most importantly, pirate maps. Aye, it adds a touch of adventure to your designs!
This element should be used sparingly, as it significantly affects the readability of the text on such a texture.
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